Courses
If you want to dive straight in, I offer online PR courses and PR masterclasses that you can complete at your own pace.
Workshops
Cheerleader PR Masterclasses
Media Bio Online Workshop
During this pre-recorded Media Bio Masterclass we’ll work together on your media bio. This is the document you will use to pitch for media opportunities including podcasts and speaking opportunities. It will also refine your elevator pitch, story and list of expertise ahead of pitching for any (and every) media opportunity. This is a practical, hands-on masterclass for action takers.
You will leave the masterclass with your media bio completed once and for all!
Cheerleader PR In-Person Workshops
Nail your PR Strategy in a Day Workshop
This practical, hands-on one-day workshop will take you through the steps I use to design a PR strategy for every client I work with so that you can use them to design your own PR strategy which you can take home with you. Working in a small group we’ll deep-dive into the following:
- Audience
- Objectives
- Key Media
- Your story
- Matching your stories to your key media
- Planning your PR for the year ahead
Small group of up to 8 business owners. 10am – 4pm, central Leeds location. Lunch included.
Price: £150
Pitch like a PR Pro Workshop
Press releases and email pitch in a day
Once you’ve completed the PR strategy in a day, the next workshop is an in-depth session on the media materials you need to pitch to the media.
We’ll take your PR stories and I’ll teach you how to write a press release and feature pitch, as well as a covering email that you can use to pitch to journalists.
Working in a small group we’ll deep-dive into the following:
- What makes news
- Anatomy of a press release
- Writing your press release
- Do’s and don’ts of pitching
- Writing your media pitch
- Pitching for features
- Following up your pitch
Small group of up to 8 business owners. 10am – 4pm, central Leeds location. Lunch included.
Price: £150
“PR Yourself” Online Course
This course is split into six sessions covering:
- Strategy – audiences and objectives
- Stories
- Choosing your media (print, broadcast, online)
- Pitching
- Building great media relations
- Designing your PR Plan
Done with you option available
Includes six modules as listed above, weekly group coaching calls and a 30-minute review call following the course; plus homework for each lesson for you to implement which will be reviewed at the following session.
“I’ve just done a TEDx talk!”
“Finally getting my media bio done gave me clarity on what I can offer to journalists, and especially a variety of different talks that I could provide to businesses. It made me think about my journey, my passions, why I do what I do, and how I can get my message out wider. I’ve just done a TEDx talk, and my media bio gave me the confidence to go for it and spread my important “idea worth sharing”. So go for it, get that bio done!!”
“I secured my first podcast guest appearances!”
“Completing my media bio with Caroline’s guidance felt like a HUGE achievement!
It helped me to order my thoughts and hone in on what was important to communicate about myself and my business. On a personal level, it helped me tell my story in way that I felt comfortable with for a public, professional audience.
This in turn gave me confidence to speak about my story after I used my bio to secure my first podcast guest appearances!
I’d highly recommend Caroline’s advice and services – they are invaluable for entrepreneurs looking to confidently and successfully PR themselves!”
Joanne Grant, Editorial Coach
