I talk about PR strategy and planning a LOT. As someone who has worked in PR for over 20 years, PR planning and strategy is at the heart of everything I have ever done for clients.  Having clear objectives is crucial to your PR success, from massive businesses such as...

WHAT ARE TESTIMONIALS? Testimonials are your clients and customers saying what they think of you, your service and/or your product.  They can add massive weight to your credibility and are a wonderful way of giving social proof to your audience - as far as I am...

When I talk about this topic you might think…..“Well Caroline has been doing PR for 20 years, she knows exactly what she was doing...” And yes that is very true, BUT I hadn’t done PR for myself before (well apart from having a profile on LinkedIn and a great network...

I gave a talk about how to start getting visible and how to start doing your own PR, and interestingly a few things came up that I thought would be a great subject to discuss.  One of the main points that came up was around how we are told as business owners that it...

All of PR is underpinned by your mindset.  So how do you develop and strengthen your PR mindset to achieve all your PR goals? I have worked in PR for over 20 years but I have always done PR for other people. I have spent my career promoting other people's businesses,...

When you start thinking about what you want your business to be, where you want to be seen, what you want to achieve in your business, it always comes back to… “Who are you trying to sell to?” We are all in business to create income (as well as other motivators), so...

How do you feel about the newsworthy aspects to your business? I know it is something a lot of people struggle with. They don't think they have any news in their business, let alone know how to use it. News which is outside your business is pretty fast moving, so it...

Reputation is everything in business. It's something you cannot buy and is as a result of all the interactions you have, the work that you put out, the people that you meet and the relationships that you build over time.  It’s very important to mention at this stage...

Anyone that has been in my world for a while now will know that PR is all about relationships and reputation.  So building profitable PR relationships is the nature of the beast. Whether this is with your customers, your clients, your peers, the media or even your...

If you are a business that sells to other businesses then this week's blog post is for you! B2B PR is a massive market. A lot of businesses sell business solutions to business owners and there is a whole set of media and opportunities out there for that, including...