Are you ready to get the PR coverage that you and your business deserve?

(And stop being your industry’s “best-kept secret”)

Does any of this sound familiar?

 

  • You find it hard to talk about yourself, share your story, or own your expertise.
  • You’re sick of spending so much of your precious time on social media and not getting anywhere.
  • You feel as if you’re a “best-kept secret” in your industry – and that’s not a good thing!
  • You want to raise your profile among your target audience – not just other small business owners.
  • You know that you’re good at what you do and that you can help to change your client’s lives, but deep down you have the fear of never quite “making it” and that you won’t make the impact you want to.

And when it comes to PR…

  • Do you dream of being featured in a certain magazine, newspaper, TV show or podcast – but feel like you don’t have a clue as to where to start?

  • Do you watch your competitors getting featured in all the places you want to be featured – and have no idea how they’re doing it?

  • Do you struggle to define your story or identify what part of your story is interesting to others?

Don’t worry – I’ve got you!

Can you imagine how it would feel to have the perfect tool to help get you the PR opportunities that would take your business to the next level?

I’m talking about your media bio, a document that does the heavy lifting for you when it comes to PR. And once you’ve created it, you can use it straight away to start putting yourself out there and claiming the PR opportunities that you know you deserve!

 

And because you’ve gone through the process of creating your media bio, you’ll be a million times more confident in putting yourself out there – the exercises that you’ll go through will help with your self-belief. 

 

When it comes to PR, if you don‘t ask, you don’t get – so it’s time to get your media bio written and start promoting yourself and your business!

Introducing…

The Media Bio Masterclass

Create the tool that’s going to supercharge your PR efforts. 

A self-study video masterclass that’s going to take you step-by-step through the process of creating a media bio that’s going to make you stand out from the crowd when pitching for PR opportunities.

Get started now!
“Completing my media bio with the guidance and encouragement of Caroline was a fundamental step in moving my business forwards. In the first instance, it forced me to really think about what I had achieved in getting this far and how I could positively promote this. It also provided a framework for me to really fine-tune what I wanted to promote and celebrate about myself and what I was expert in. Once I had done this it became so much simpler to market myself and my business has happily gone from strength to strength!”
Emily, Humanist Celebrant

“Completing my media bio with Caroline’s guidance helped me to order my thoughts and hone in on what was important to communicate about myself and my business. 

On a personal level, it helped me tell my story in a way in which I felt comfortable for a public, professional audience. This, in turn, gave me confidence to share my story after I used my bio to secure my first podcast guest appearances!”

Joanne, Editorial Coach and Publisher

What is a media bio, and why do you need one?

It’s a two-page document that sums up who you and your business are, your story, your specialisms and areas of expertise, and how to contact you. It’s the best way to showcase to a journalist, producer, podcast host, or event booker that you’re the person they need to feature.

But it’s so much more than that…

  • It’s your calling card and a conversation starter – submitting a media bio gives you the perfect “in” to follow up on an opportunity. 
  • It’s a statement of intent – it shows that you mean business, that you’re serious, that you’re professional, that you want to be featured.
  • It’s a great introduction to your brand.
  • It doesn’t just show off your business – it shows the person behind the business.
  • It’s a master document you can draw from any time you need to share something about your business (it can really help you to hone your elevator pitch!).
  • It’s the foundation of your business and the basis of your PR efforts (it’s the starting point for every pitch you’re gonna send – whether pitching for media coverage, speaking opportunities, podcast appearances, or all of the above!). 
  • It shows that you know your stuff and that you can really help the people that work with you.

Not just another training…

After setting aside two hours out of your busy schedule to watch the masterclass (and pausing it in all the right places to work through the exercises, of course!), you’ll have a personalised, ready-to-go media bio so you can start pitching to promote you and your business straight away.

You’ll have the confidence to start pitching because the process puts a spotlight on your expertise and strengths. You’ll be so ready to own them!!

You’ll gain clarity on every aspect of communicating about your business to potential clients and collaborators.

You’ll be able to cut through the overwhelm around what you want to be known for.

I need this!

Having a media bio elevates you as a business owner.

Have you ever not put yourself forward for something because you didn’t have to hand the relevant info to send over?

Well, your brand new media bio will make sure that you’re ready to pitch – for any opportunity: 

✔ Magazine

✔ Newspaper

✔ TV 

✔ Podcast guest 

✔ Speaking events

✔ And more…

Once you have your media bio, things start to change because you have clarity on your (amazing) story and (powerful) expertise – and because you’re ready to pitch, you’ll do it more often and you’ll get better results from your PR strategy.

In the Masterclass I’ll share with you my own media bio, which has helped me to get featured in Forbes, the Guardian and on the BBC, amongst others.

Benefits of having a media bio 

 

  •    Own your story so that you can unleash your power
  •    Present yourself to the world with confidence so that you can get seen as the expert you are
  •    Take control of your own PR which means that you won’t need to pay ££ for a PR agency
  •    Respond quickly, and with confidence, to media requests and PR opportunities – and get featured
  •    Gain profile-boosting media coverage so you can stand out from your competitors

Here’s what you’re going to get:

 

  •  A step-by-step video guide to creating your very own       media bio with practical, actionable prompts.
  • My tried-and-tested media bio template.
  • A copy of my own media bio, which has helped me to get featured in Forbes, The Guardian and on the BBC, amongst others.
  • Insight on how and where to use your brand-new media bio and how it can be adapted to use in different scenarios.

 

Investment

£47

Ooh, yes please!
“Creating my media bio with Caroline has helped me focus all my relevant experience & expertise, both professional and personal, into one structured document. It’s brought my unique story to life and empowered me to clarify exactly what I offer & who I serve. I now have a ready-made foundation from which to select chosen sections when I respond to a journo request or pitch for an article.”
Catherine, Specialist Pain Physio & Life Coach

“Having a Media Bio has enabled me to feel confident to approach people for articles, podcasts and speaking opportunities. I no longer have to sit staring at a blank page wondering what to tell them. Since doing it I have been accepted to speak at my first international conference – thank you, Caroline!”
Zoe, Mindset Specialist & Online Learning Expert

Hi, I’m Caroline!

I’m the founder of Cheerleader PR and my mission is to raise the visibility, credibility, and profile of small businesses that make such a big difference in the world.

I want to empower you to be your own cheerleader.

I’ve worked in PR for over 20 years, most recently stepping out from promoting other people to promoting myself – and teaching others how to do it too. 

I’ve built a personal brand which has led to speaking and podcasting opportunities and being featured as a guest expert in high-profile media outlets such as Forbes, the Guardian, Metro and the BBC World Service. 

I’ve harnessed the power of PR to get known and noticed. I’ve built authentic (and profitable) relationships which have transformed my business – and I’ve helped my clients to do the same.

And it all started with my media bio. Truly. 

Multiple passionate business owners have created their media bio with me and gone on to feature in international and national media, podcasts, industry publications, give TEDx talks, speak at international conferences, and lecture at universities as a result.  

I know that this is possible for you too.

Let me help you to share your expertise, your story, and your message – and make the impact you’ve always dreamed of.

Who is this Media Bio Masterclass for?

This media bio masterclass has been specifically designed for service-based small business owners. Many of my clients have turned their passion into a business, often as a result of a life change, for example, being made redundant, coming back from illness, or being called to do something different.

If you’re fed up with the relentless treadmill that is social media and looking for an alternative way to promote yourself and your business, then creating your media bio is your first step on your PR journey.

This masterclass is for you if you want to get known as the expert you are, if you want to add to the conversation, if you want to reach hundreds, thousands – even millions – of others, if you want to share your story to inspire others, and if you want to connect with your ideal clients. 

 

Who is this Media Bio Masterclass not for?

This masterclass is not for you if you’re not prepared to share parts of your authentic story or the reality of your life (journalists and their audiences can spot a lack of authenticity from a mile off as there’s just no soul there). N.B. you choose which parts of your story you are happy to share – but you must be confident to talk about those parts authentically.

If you’re not prepared to reach out to journalists and be proactive in your PR efforts, then even the best media bio in the world won’t bring you results.

This media bio masterclass is not for you if you’re not interested in being featured in magazines, newspapers, on TV or radio, as a podcast guest or as a speaker at events.

What are you waiting for?

If you’re ready to reach a bigger and wider audience, then it’s time to dive in! You can start to use your media bio as soon as you’ve created it, so in as little as two hours, you could be ready to make your first PR pitch. Pretty exciting, eh?

Your story is your competitive advantage – use it! No one else has the same story as you. No one else has the same expertise as you.

I'm ready!

FAQs

I’m a new business owner - is this for me?
It’s never too early to start promoting your business – and the work that you’ll do to create your media bio will give you a solid foundation and clarity on who you want to work, why you want to work with them and how you can help them. A media bio is the basis of your marketing & PR strategy.
I feel like putting myself out there will make it look like I’m tooting my horn - isn’t that a bit embarrassing?
First of all, if you have a business, it’s essential that you put yourself “out there” – you can’t help anyone if they don’t know you exist!

Second of all, PR is the opposite of tooting your own horn – it’s someone tooting your horn for you! PR is literally someone else sharing your story, saying that you’re good at what you do, and featuring you on merit. It’s someone else putting you in front of their audience to show that you know what you’re talking about and that you have an interesting story.

This brings me to my third-of-all, which is that PR isn’t only about your expertise. In fact, more often than not, it’s about you and your story – as humans, we’re inspired and comforted by other people’s lived experience – so, if you’re willing to share your story, that alone can help people (in other words, it’s not about you, it’s about the people you can help).

I’m not sure that I want to share all of my story - there are things that are private to me. Can I still create a media bio?

You do not have to share anything you don’t want to share or that you’re not ready to share. This is your media bio, which means that you only put in it the things that you’re ready to share. You get to decide which parts of your story you want to tell.

Are the media really going to be interested in me?
In a word – YES!! Every time you pick up a magazine or a newspaper or turn on the TV or radio and see a quote or hear someone who’s not a big celeb or professional “talking head” being interviewed, sharing their story, showcasing their expertise or giving their thoughts and opinions on current affairs, it’s someone just like you. The only difference is that they’ve put themselves forward to be in that position. Journalists and producers need people to fill the pages of their publications and the air on their channels!
How will I know which parts of my story are interesting?
Don’t worry – this is exactly what I’ll take you through in the masterclass! We’ll hone your story and condense it so it’s in the right format to pitch.
Once I’ve created my media bio - what do I do then?
It’s time to start pitching! If you’d like a personalised pitching plan that’s tailored to you, your business and your goals, then I offer a 1:1 two-hour Cheerleader PR Strategy Session where we’ll deep-dive into where you are now, where you want to get to – and put in place an action plan to get you there! (And when you purchase this masterclass, you’ll get a coupon for the amount you paid to redeem against the cost of the strategy session, effectively giving you your money back for this masterclass!)
“Completing my Media Bio Masterclass has prepared me for media requests and for approaching journalists. The confidence and the template were priceless. So many little insider tips that I wouldn’t have known if I hadn’t worked with Caroline on it. I have since been in local and national media – I couldn’t have done it without a good media bio.”
Jinny, Chef

“Finally getting my media bio done gave me clarity on what I can offer to journalists, and especially a variety of different talks that I could provide to businesses.  It made me think about my journey, my passions, why I do what I do, and how I can get my message out wider.  I’ve just done a TEDx talk, and my media bio gave me the confidence to go for it and spread my important “idea worth sharing”.  So go for it, do this masterclass and get that bio done!”
Julia, Founder

It’s time to get the PR coverage that you and your business deserve.

If you’re looking for media coverage, expert status and name recognition to help grow your business and your personal brand, my Media Bio Masterclass is your ideal starting point.

There’s no more hiding in the shadows for you – it’s your time to shine!

Let's do this