Anyone that has been in my world for a while now will know that PR is all about relationships and reputation.  So building profitable PR relationships is the nature of the beast. Whether this is with your customers, your clients, your peers, the media or even your...

If you are a business that sells to other businesses then this week's blog post is for you! B2B PR is a massive market. A lot of businesses sell business solutions to business owners and there is a whole set of media and opportunities out there for that, including...

How do you feel about the newsworthy aspects to your business? I know it is something a lot of people struggle with. They don't think they have any news in their business, let alone know how to use it. News which is outside your business is pretty fast moving, so it...

#journorequest is a free hashtag on Twitter that journalists use to find case studies, comments, experts for the feature they are writing - and it’s great because it is a completely free way to find opportunities to get featured by the media! You can get...

Pitching is all about asking for an opportunity.  So when we are asking “how often should I pitch for PR?”, we are asking “how often should I ask for an opportunity to get in front of someone else's audience?” When you are thinking about spending time and effort in...

One of the questions I get asked ALL THE TIME? What to do when you don’t know where to start with your PR? Let’s start at the very beginning….   If I have a strategy call with a client, the first question is always  “Who are you trying to reach?” This is the...

If you could get into any publication, what would it be? Grazia, Red, Good Housekeeping, Stylist?  Do you know how to research those publications in order to maximise the chance of being included? Well you are in luck as today I am going to talk you through how to do...

When I was a freelance PR consultant, I did everyone else's PR for them - I never did my own PR as I never needed to promote myself in that way. However, when I launched Cheerleader PR I knew that I would have to do my own and today I wanted to share with you how...

I do a lot of work with product based businesses from cake makers to jewellery designers and retailers. Today I wanted to highlight three PR opportunities that you should look out for if you are a product based business.  1. Product Pages Probably not a surprise but...

Are you wanting to try to nab some PR opportunities before the end of 2021? Then I have 4 PR tactics that are working RIGHT NOW! 1. Christmas is HOT Do you have any Christmas gift related products? The gift guides are still being compiled and there are still plenty of...