Working with you 1:1 or in small groups, I can teach you exactly how PR works and give you the tools, techniques and support to empower to become your own best cheerleader. I will offer support, accountability and coaching whilst you hone your PR skills.

Cheerleader PR 1:1 Coaching

1:1 Two-hour PR Strategy Session

In this 2-hour deep-dive 1:1 session, you’ll not only leave with your perfect PR plan, to promote yourself over the next 6 months…

But feeling completely clear and confident, to really step up and get you & your business out there!

Together, we’ll work through where you are now & where you want to get to.

We’ll go deep into the stories you have to tell & the expertise you have to share (if you’re not sure you have anything PR-worthy – I promise, you DO!).

We’ll then get clear which PR will help you build your business in the way you want. Like media coverage (locally or nationally); speaking gigs; guesting on podcasts or Facebook groups…and create your strategy, to get those opportunities.

Finally, you’ll get a written PR Action Plan for the next six months for you to keep, along with the recording of the session.

Here’s exactly what you’ll get:

  • Pre-questionnaire, so we can spend the whole time focused on the action steps you need to take to get noticed
  • Your 2-hour 1:1 session on Zoom
  • Your written 6-month PR Action Plan
  • And the full recording afterwards, to re-watch whenever you like!

So if you’re ready to start getting seen – to grow your audience & boost your visibility, feeling completely confident in your next steps…


 Discount available for booking both workshops at the same time.

1:1 coaching and direction whilst you do your own PR

My three month PR coaching programme which will take you from PR newbie to planning and delivering your own PR activity.

We’ll deep dive into your business to develop your PR strategy and you’ll have access to three one-hour monthly calls to support you in delivering your PR strategy, along with templates, tips and guidance to approach the journalists and influencers who can help you build your credibility, visibility and impact to a much broader audience than with social media alone.

What’s included:

Strategy Session

1-hour PR strategy session with Cheerleader PR founder, Caroline Joynson, where you will come away with a workable plan for your PR. Beat overwhelm and get clear on who you are trying to talk to, what you want to tell them and how best to structure that work for the year ahead.

Monthly calls over three months

I’ll support you in implementing your PR strategy over three months and will supply templates, tips and guidance to approach the media.

Suitable for you if:

  • You’re developing a side hustle into a full-time gig
  • You’re a solopreneur who’s are new to PR and want to take control of your profile, reputation and relationships
  • You want to outsource your PR when your business grows, but want a good grasp of it now so that you know what good PR is for the future
  • You’re keen to build your own long-lasting relationships with key media
  • You prefer to work 1:1
  • You’re currently bootstrapping as you’re turning over less than £100k a year

£995 or three payments of £332

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“Just one article gained our non-profit a $2,500 donation, a pledge of $10,000 from a politician and a new client”

“The results speak for themselves – thanks to Caroline’s advice I pitched an article idea to a journalist and landed a lengthy article in a major newspaper which gained our non-profit a $2,500 donation, a pledge of $10,000 from a politician and a new client!

“It was great to have an expert to brainstorm with and start to create an actionable plan. It became a less overwhelming task to create a target and define the steps needed to reach that target. Having the call was helpful to narrow my focus and identify actionable steps. It was great to be able to share experiences and adjust my approach. The best part of the call was sharing the ‘a-ha’ moment when the plan came together.

“I am thrilled with the initial results from our one-hour call. It gave me the confidence to continue working on a larger scope. I saw the results immediately and I am looking forward to working together long term.”

Margaret Chaidez

Dream Build Play Experience

“The SEO backlinks from respected websites are also invaluable to us as a new business.”

“Before we worked with Caroline we didn’t know where to begin with PR. We knew the types of publications that we wanted to get into, but we didn’t know how to do it. We thought that it would cost us thousands and as a small start-up business we really didn’t have a huge budget. We were also nervous about approaching journalists. Having never done it before, it seemed daunting.

“Once Caroline talked through her packages and how they work, we realised that we could afford to do it, and learn how to promote our business. Caroline showed us we had a good story to tell and gave us the confidence to shout about our achievements from the rooftops. She taught us the basics of how to write a press release and how to pitch an idea to journalists.

“As a Yorkshire-based business, local media is key and so far we’ve had three pieces of coverage in the Yorkshire Post including a full-page feature; we’ve also featured in Bdaily, The Business Desk and Business Up North. We’ve already had fourteen new locations register off the back of reading about us and two client enquiries. The SEO backlinks from respected websites are also invaluable to us as a new business.

“We’ve loved working with Caroline, her down to earth attitude puts you at ease instantly. She will work with you to create a PR strategy and give realistic goals as to how you can achieve it.”

Louise Bates and Clare Armitage

Lifestyle Locations

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