Consultancy
Complete ‘done for you’ PR service
Whether you’re new to PR or have tried it before but want a fresh approach, my ‘done for you’ service means I can design and deliver your PR for you, developing your PR strategy and delivering it on a monthly basis
Phase 1 – Two-hour PR Strategy Session and Deep Dive
All ‘done for you’ packages start with a strategy session to kick off our work together.
This is a two-hour PR strategy session with Caroline Joynson, where you will come away with a workable plan for your PR for the next six months.
Whether you’re new to PR or have tried it before, we’ll review your current position and where you want to get to, and how PR can help you to get there. We’ll start with your audiences and objectives, delve into the stories you have to tell, and match those stories to key media and influencers.
This will then be developed into a PR Plan for the next six months for you to keep, along with the recording of the session.
Session includes:
- Pre-questionnaire so we can spend the whole hour focused on the action steps you need to take to get noticed
- A 2-hour brainstorming and planning session with me focused on you and your business and how PR can help you get to gain visibility and credibility for the next six months.
The session will take place via Zoom videoconferencing and will be recorded so you can re-watch it whenever you like.
Suitable for you if:
- You’re an entrepreneur or business owner who wants a fresh pair of eyes on your PR activity to date and clear strategy to implement
- You’re new to PR and want to invest in expert support to get your PR off to a flying start
- You’re an SME without a marketing/PR person who needs expert advice
- You want to brainstorm a specific area of PR or challenge with an expert
£397
Phase 2 – Ongoing PR ‘Done For You’
This package includes issuing one press release or three feature pitches per month. It also includes the creation of a content plan to ensure the integration of messages across PR and social media.
Following the PR Strategy Call and Deep Dive, we will agree one story per month to act as your PR lead. I will advise on the best way to get the story out there, either as a press release if you have news, or a feature pitch if there is a specific journalist you want to target with a more in-depth story.
I will write the press release or pitch, with a covering email and media backgrounder about you and your business. I will then issue the press release to up to 10 key media or up to three journalists in the case of a feature and follow-up with each one via email.
This package also includes a one-hour Zoom call each month to agree the story angle and targets for the month ahead and to gather the necessary information for the media materials.
Suitable for you if:
- You’ve reached the point where you need to outsource your PR
- You’re turning over more than £100k a year
- You’re an SME without a marketing/PR person who needs expert advice and support
From £997 per month
Email me at caroline@cheerleaderpr.com if you would like to chat about working together!
Featured in:
“Became a Huffington Post Blogger”
“When we started working with Caroline we were very clear on the publications that would be crucial to The Career Farm – and she got us into all of them! Her approach is very strategic, working with us to identify the stories and approaching the media on our behalf to get us profile-building, credibility-boosting coverage.
“We have learnt a lot from Caroline – including how much work is involved in PR – but she made it soooo much easier! She got us into numerous publications and her persistence was key in helping me become a Huffington Post Blogger. Thanks for your support and enthusiasm Caroline – we are very happy to recommend you (and have already).”
“I now feel much more confident about marketing my business”
“Working with Caroline has opened my eyes to the world of PR and made me focus on the many opportunities available for marketing my business. Caroline supported me in analysing our ideal customer and developing a plan to raise awareness. She came up with loads of ideas to make the most of what we were already doing as well as a plan to link all of our communications activity together – across our website, social media, blog and PR.
“Caroline has introduced and implemented a PR strategy that has given me and my team a super base to build on and follow going forwards, I now feel much more confident about marketing my business. Thank you Caroline, your help has been much appreciated!”
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