Unlock the formula for pitches that get results: #journorequest Masterclass

An online workshop that will leave you ready for pitching success!!

Is this you?

  • You want media coverage for your business, but don’t know how to craft an effective pitch.
  • You don’t know what journalists are looking for.
  • You dread rejection or lack of response from journalists.
  • You’re scared of making a fool of yourself when it comes to approaching journalists.

      And when it comes to #journorequest

      • You know #journorequest offers infinite opportunities for media coverage but get overwhelmed even looking at X (formerly Twitter).
      • You don’t have time to monitor #journorequest, let alone reply to one.
      • You’ve spent hours crafting a reply to one #journorequest (or many) but never get a reply.
      • You feel nervous at the thought of even replying to a #journorequest.

          Don’t worry – I can help!

          Can you imagine how it would feel master the art of pitching through #journorequest, saving you time and effort, increasing your visibility and gaining more credibility and trust from potential clients?

          Imagine waking up each morning, knowing that your inbox is filled with positive responses from journalists eager to feature you. Sounds like a dream, right? Well, it doesn’t have to be! With the right pitching techniques and a little bit of know-how, this could be your new reality.

          You start receiving emails from journalists who are genuinely interested in what you have to say. Your brand gets featured in top-tier publications, leading to an influx of new clients and opportunities.

          It’s like having a megaphone for your message, amplifying your reach far beyond what you ever imagined.

          Introducing…

          Your Pitching Playbook: A #journorequest Masterclass!

          Master the art of pitching through #journorequest. 

          A video masterclass that’s going to take you step-by-step through the process of creating pitches that stand out in the crowded #journorequest space, securing coverage that will transform how the world sees you and your brand.

          “This has saved me months and/or years of time. I feel confident pitching articles and/or comments to journalists and generally have a lot more awareness of how PR and the media works.”
          Georgina, Relationship and Sex Therapist

          After following Caroline’s amazing advice, I got featured in Woman & Home – both in the magazine and online. They even featured my business name and website which gave me great credibility and backlinks!

          Hayley, Declutter Coach

          Why #journorequest?

          #journorequest is a fantastic FREE resource bursting with opportunities for solo entrepreneurs, micro-businesses and founders to get featured in top tier media outlets. 

          The #journorequest hashtag is predominantly used on X (formerly Twitter), by journalists seeking information, expert quotes, case studies, interviews, or other contributions for their stories. 

          You’re sure to find the perfect place to share your story, experience or expertise by monitoring #journorequest.

          But how do you make sure you maximise your chances of getting a ‘yes’ to a #journorequest? 

          Introducing Your Pitching Playbook: A #journorequest Masterclass, your ultimate guide to mastering the art of pitching to journalists!

          This video training is packed with real-life examples of successful #journorequest pitches, designed to teach you how to create compelling email pitches that grab attention and secure media coverage. 

          Say goodbye to constant rejections and wasted efforts, and hello to increased positive responses and business success. 

          Whether you’re a solo entrepreneur, start-up founder, or personal brand, this masterclass will transform your pitching techniques and elevate your media game.

           

          Here’s what you’re going to get:

          • Comprehensive Training: Learn the secrets to crafting pitches that grab journalists’ attention.
          • Step-by-Step Guidance: on how to create pitches that stand out in the crowded #journorequest space.
          • Real Success Stories: See examples of pitches that worked and understand why they succeeded.
          • Insider hacks: How to quickly find and choose the right opportunities for you 
          • Relationship Building: Discover strategies to build lasting relationships with journalists, opening doors to more media coverage.
          • Insider Tips: Gain insights into what journalists really want and how to meet their needs.
          • Overcoming Challenges: Learn techniques to tackle common pitching obstacles and objections.
          • Maximise Your Coverage: Get bonus tips on boosting your media coverage.
          Since working with Caroline it’s become second nature for me to seize opportunities to promote my business in a genuine and meaningful way. I have been undecided about whether to bring someone in to do my PR, but that isn’t necessary as I now have the tools to do it myself.
          Julia K, Contingent Workforce Expert

          Starting with PR isn’t easy and obvious. Not everyone has a desire of living in the spotlight and natural ease or confidence to be published. Caroline makes this unachievable goal a task within your reach. She guides you through the media bio/pitch writing, and supports you in getting out there. The fact that I got featured in a couple of articles already is probably the best testimonial!
          Julia S, Project Management for Homeowners

          Hi, I’m Caroline!

          I’m the founder of Cheerleader PR and my mission is to raise the visibility, credibility and profile of small businesses that make such a big difference in the world.

          I want to empower you to be your own cheerleader.

          I’ve worked in PR for over 20 years, most recently stepping out from promoting other people to promoting myself – and teaching others how to do it too.

          You know, the passionate solo entrepreneurs, experts, and start-ups who just need that little extra push to get noticed. You can increase your chances of success if you know how, and I wanted to share my top tips to get a ‘yes’ from #journorequest.

          I’ve successfully used #journorequest to get myself coverage in Forbes, the Guardian, Metro and BBC World Service. And I’m going to help you to get your own game-changing coverage too!

          Multiple passionate business owners have worked with me to take control of their PR and gone on to feature in titles including Cosmopolitan, Grazia, the independent, Metro, Daily Mail, Glamour and Newsweek.

          I know that this is possible for you too.

          Let me help you to unlock the formula for compelling #journorequest pitches that get results, boost your media coverage and skyrocket your brand’s success.

          So what’s the investment?

          £47. Simple! 

          After a session with Caroline, I responded to a #journorequest and managed to get one of my properties featured in the Daily Mail alongside a business mention for my company which was fantastic. I had the tools to quickly respond and that definitely helped me to get featured.

          Louise, Location Agency Owner

          “I got featured in national press where I shared my insights on running a photography business. I then had an opinion piece featured on Huffpost which generated a lot of interest and repositioned me, not just as a photographer but as someone with something to say. Since then I’ve featured in a number of press columns and have built a great relationship as a regular contributor to N-Photo magazine.
          Tracey, Photographer

          What are you waiting for?

          If you’re ready to reach a bigger and wider audience, then it’s time to dive in!

          Benefits

          Boost Confidence in Pitching: Imagine sending a pitch with the certainty that it will stand out. With our masterclass, you’ll feel like a pro every time you hit ‘send’.

          Save Time and Effort: No more wasted hours on pitches that go nowhere. Learn proven techniques to get it right the first time and reclaim your precious time for other important tasks.

          Increase Media Coverage: Picture your brand featured in major publications! Our training shows you how to make that dream a reality, giving your business the spotlight it deserves.

          Tailored Pitching Skills: Ever felt like you’re speaking a different language than journalists? Learn to craft pitches that resonate with them, opening doors that were previously shut.

          Handle Rejection Like a Pro: Rejections are tough, but they’re part of the game. I’ll teach you how to turn those no’s into opportunities for improvement and eventual success.

          Stand Out from the Crowd: In the noisy world of PR, standing out is crucial.  My strategies will help your pitches shine brighter than the rest, making you unforgettable to journalists.

          Expand Your Network: Get noticed by influential journalists and build valuable relationships that can benefit you long-term. It’s not just about one pitch; it’s about creating lasting connections.

          FAQs

          How soon can I expect to see results after implementing the techniques from the masterclass?

          There are new #journorequests on X 24/7 and you can pitch for relevant opportunities whenever you want after the masterclass. With a masterclass of this nature, I will be teaching you what you need to know about pitching via #journorequest. I’m confident that if you put in the effort you will see results. However, as is the nature of PR, I cannot guarantee media coverage. What I can guarantee however is that you will have clarity on the where, when and how to pitch using #journorequest and the knowledge to do so confidently.

          Do I need any prior experience in PR or pitching to benefit from this masterclass?

          No, this masterclass will help you at any stage of your business, whether you’re a complete beginner or have sent multiple pitches via #journorequest.

          Are there examples of successful #journorequest pitches tailored to different industries?

          The successful pitches are ones used by me to get coverage for myself and my clients. They are all made by founder-led businesses wanting coverage for their personal brand or business. The principles of pitching via #journorequest are consistent regardless of your business or industry.

          Will this masterclass teach me how to write pitches that stand out from the crowd?

          Yes. Absolutely. And it will cover many other factors that will help you to get a ‘yes’ from a #journorequest.

          How long is the video training, and do I need any special software to participate?

          It’s 60 minutes and you don’t need any special software to watch.

          I’m not sure. Getting visible’s been a block for me, for so long…

          I hear you! And truly, I get it. Even when you pitch for PR day in, day out – there’s still days when I doubt myself.

          But you know what? If you don’t put yourself out there, who is going to do it for you? Who is going to find the opportunities for you? And make them happen?

          This is about putting yourself out there by pitching for real-time opportunities that can help build your profile. Understanding the process so you can pitch with confidence. To increase your chances of a YES massively – from the media.

          But the truth is you have to a) invest the time in pitching & b) accept there will be no’s as well as yesses. 

          So if it’s not for you – that’s completely ok.

          BUT if you’re fed up of seeing everyone else getting the recognition & feel it’s the right time for the wider world to know about you and hear your story and what you’ve got to say…do come join us. Even if you don’t feel ready. I’d love to support you on your journey!

          How do I sign up, and what are the payment options available?

          Just click the button on this page. Payment will be taken by Stripe.

          Are there any additional resources or support provided after the masterclass?

          If you want to get your PR strategy in place, a personalised plan that’s tailored to you, your business and your goals, then I offer a 1:1 two-hour Cheerleader PR Strategy Session where we’ll deep-dive into where you are now, where you want to get to – and put in place an action plan to get you there! (And when you purchase this masterclass, you’ll also get a coupon for £20 off my Media Bio Masterclass which you can view here.)

          It’s time to reach a bigger and wider audience!

          There’s no more hiding in the shadows for you – it’s your time to shine!

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