Are you ready to get your PR planned for 2025?
(And stop winging it every year!?!)
Is this you?
- You have no idea how the media really works
- Your attempts at getting noticed are all over the place
- You feel like an imposter when it comes to PR
And when it comes to planning your PR
- You start your day with no idea what steps to take to get media and PR opportunities
- You know you’re missing PR opportunities every day
- You always feel behind the curve
- You see a raft of stories you would have been perfect for, but you didn’t even pitch
Don’t worry – I can help!
Imagine having a crystal-clear PR plan that aligns perfectly with your key dates and angles for the entire year ahead.
Picture this: pitching the right idea at the right time and landing game-changing media coverage that catapults your business into the spotlight. Sounds like a dream, right? Well, it’s time to make that dream a reality!
Your PR Planned 2025 video masterclass is here to guide solo entrepreneurs and personal brands like you—whether you don’t know how the media works, haven’t a clue about media deadlines, or have never planned PR activities in advance. I’ve got your back, and together, we’ll create a solid, strategic PR plan for the next 12 months.
Introducing…
Your PR Planned 2025!
A video masterclass that’s going to take you step-by-step through the process of creating a comprehensive 12-month PR strategy, tailored specifically for you.
You’ll learn how to develop a clear and actionable PR plan for the year, understand media interactions, and meet those all-important deadlines with ease.
Think about it: no more guessing games or missed opportunities—just a structured approach to securing media attention and growing your audience.
“I’d been putting off looking at my PR for months, because it seemed like it was going to be a huge arduous task and I just didn’t know where to start. However, by the end of the session, I had already started to put a plan together and had some clear actionable steps I could take to move my business forward. I really enjoyed the session and I’d recommend to any business owners who know that they need to focus on their PR but want a framework and a bit of friendly accountability to get going.”
“Since working with Caroline, I now have a clear plan of my priorities for the next 6 months to get me reaching more clients who can really benefit from my unique approach. For those of you not sure whether to work with Caroline or not, ask yourself how long have you been stuck at the same point? What will happen if you stay at this point for another 6 months? What impact could having a clear 6 month PR plan have on your business?”
PR planning, why bother?
Getting visible through media coverage offers a fantastic boost for your business – but if you don’t have a plan it’s 100x more difficult.
Magazines, newspapers, bloggers – they all plan their articles and content in advance.
And you need to too.
When you see those Christmas gift guides and kick yourself because your products are better, but you didn’t contact any journalists about them…
When you see a raft of stories about World Mental Health Day and didn’t tell yours…
When you see case studies for Small Business Saturday and wish you’d pitched your story…
When you have a plan – a proper, strategic PR plan, that covers all of the key dates, milestone and moments relevant for your business
– EVERYTHING gets easier!
The time you spend. The clarity you feel. The quality & value of your pitches.
You start to build relationships with journalists, podcasters, owners of FB groups. You start to pitch at the right time, and confidently. You start to get yesses and then more yesses. Your profile starts to grow…And this is what I want for you from your ‘PR Planned 2025’.
With Your PR Planned 2025, you’ll master a comprehensive 12-month strategy tailored just for you. Imagine confidently navigating media deadlines and securing enhanced coverage—it’s time to make it happen! 🚀
Here’s what you’re going to get:
Pre-recorded Masterclass: Learn at Your Own Pace
Imagine having expert guidance available whenever you need it. This pre-recorded masterclass allows you to absorb invaluable PR insights on your own schedule.
Outcome: Gain comprehensive knowledge on crafting a winning PR plan without feeling rushed.
Expert Guidance: Insider Tips from a Pro
Ever wish you had an industry insider in your corner? With this feature, you’ll receive actionable advice from a seasoned PR strategist who knows the ropes.
Outcome: Develop confidence and clarity in pitching your story to the media.
My PR Planning Template: The Ultimate Blueprint
Say goodbye to guesswork! You’ll get access to my exact planning template used for top-tier consultancy clients. It’s like having a roadmap to PR success.
Outcome: Effortlessly create a strategic, year-long PR plan that aligns with your business goals.
So what’s the investment?
£47. Simple!
So you can:
– Work on key dates and angles for the year ahead
– Create a solid, strategic PR Plan for the next 12 months
– Pitch confidently to the right person at the right time
– Hit those long-lead deadlines for glossy magazines
– Boost your chances of getting a ‘yes’ to your pitch
– Identify news hooks for impactful PR
– Plan ahead for key trends and themes in the media (and social media too!)
– Align your PR plan with pivotal moments in your business
Not just another training…
After setting aside 90 minutes out of your busy schedule to watch the masterclass (and pausing it in all the right places to work through the exercises, of course!), you’ll have a personalised, ready-to-go PR plan so you know exactly what you pitch, when and where every time.
Clarity in PR Planning: Imagine starting your day knowing exactly what steps to take. With a clear 12-month strategy, you’ll never feel lost again. This plan is your personal roadmap to success!
Understanding Media Mechanics: Ever wondered how the media really works? This training demystifies it all, making you a media-savvy pro. You’ll navigate the media landscape like a seasoned expert.
Meeting Deadlines with Ease: Say goodbye to missed opportunities! Learn to master media deadlines and always be ahead of the curve. Timeliness can make or break your coverage – I’ve got you covered.
Confidence in Managing PR: Feel like an imposter when it comes to PR? Not anymore! Gain the confidence to manage your own public relations effortlessly. Confidence is key, as they say!
Structured Approach: No more chaotic attempts at getting noticed. With a structured approach, you’ll consistently secure media attention.
Audience Growth: Watch your audience grow as you implement effective PR strategies. More eyes on you means more influence and impact. Grow your tribe and watch your influence soar!
Increased Influence: Enhance your presence within your industry and become a go-to expert. Your voice deserves to be heard – let’s amplify it together! Influence opens doors you never knew existed.
Enhanced Media Coverage: Enjoy enhanced visibility and media coverage tailored specifically for you. It’s time to step into the spotlight and shine brighter than ever before!
“After working with Caroline, I am now very organised with a strategy and content plan which is helping me move forward clearly. Before i was treading water with no clear direction. There will be things that you have over looked/or not done that can really make a difference to your Business and Cheerleader PR really helped me understand what I needed to do.”
“Caroline is an absolute PR warrior! I have a solid plan to get my business through the year ahead and beyond. I honestly couldn’t ask for more and this is one of the best investments to date that I’ve made in my start-up. Our future is brighter for having Caroline on board. It’ll be the best £xxx you’ll ever invest in your business!”
Hi, I’m Caroline!
I’m the founder of Cheerleader PR and my mission is to raise the visibility, credibility and profile of small businesses that make such a big difference in the world.
I want to empower you to be your own cheerleader.
I’ve worked in PR for over 20 years, most recently stepping out from promoting other people to promoting myself – and teaching others how to do it too.
You know, the passionate solo entrepreneurs, experts, and start-ups who just need that little extra push to get noticed. You can increase your chances of success if you know how, and having a plan to get seen and heard in all the right places is at the heart of PR success.
Creating a PR plan is the starting point for every single one of my 1:1 PR clients – planning out the key dates and media hooks for their businesses, then building in time to pitch to the media – and I want to help you to do the same too!
Imagine having your entire year’s PR strategy mapped out—no more last-minute scrambles or missed opportunities. With this training, you’ll learn how to pitch the right idea at the right time, every time.
Let me help you to create your PR plan so you can secure game-changing media coverage for your business.
What are you waiting for?
FAQs
What if I have never created a PR plan before?
No worries! This masterclass is designed for PR newbies and seasoned pros alike. I’ll guide you step-by-step through crafting a PR plan that fits your unique business goals. Think of it as your PR GPS—no more getting lost!
How will this masterclass help me with media deadlines?
Ever missed a deadline and thought, Oh, no!? I’ve got your back. You’ll learn to hit those long-lead deadlines for glossy mags and more. Imagine being ahead of the game, not scrambling last minute.
Can this masterclass really boost my confidence in pitching for media and PR opportunities?
Absolutely! By the end, you’ll be pitching like a boss, with the right ideas at the right times. No more second-guessing yourself. Just pure, unshakeable confidence.
How will planning ahead for key trends and themes benefit my business?
Imagine knowing exactly when to pitch your story to align with key calendar dates and trending topics. It’s like having a crystal ball for media opportunities! You’ll align your PR with key moments in your business, making your brand the talk of the town.
What’s the PR Plan Template?
It’s an excel sheet. It’s not whizzy or super fancy – but it WORKS.
We’ll map out your key calendar dates which you can use for your PR and social media.
We’ll plan in key awareness weeks and days, media trends and milestone moments in your business.
We’ll map out EXACTLY what you’re gonna pitch; where & when.
And once you’ve completed your PR Plan once – you’ve then got it there, to use year after year.
(How good would that feel!?!?!!).
I’m not sure. Getting visible’s been a block for me, for so long…
I hear you! And truly, I get it. Even when you pitch for PR day in, day out – there’s still days when I doubt myself.
But you know what? If you don’t put yourself out there, who is going to do it for you? Who is going to find the opportunities for you? And make them happen?
This is about putting yourself out there in the right place at the right time. Building in time so you can pitch with confidence. To increase your chances of a YES massively – from the media, from podcast hosts, from networking groups, from bookers of speakers!
But the truth is you have to a) invest the time in pitching & b) accept there will be no’s as well as yesses.
So if it’s not for you – that’s completely ok.
BUT if you’re fed up of seeing everyone else getting the recognition & feel it’s the right time for the wider world to know about you and hear your story and what you’ve got to say…do come join us. Even if you don’t feel ready. I’d love to support you on your journey!
“I feel I can now tell my story with confidence and more than that, I now know where to tell it. I have everything I need in one place, ready to go which saves me loads of time. The things I’ve learnt have removed the fear of contacting and pitching to people, I now find it quite fun.”
“With Caroline’s help I developed a PR plan which will see me working up to six months in advance to meet the deadlines of the long-lead women’s magazines and pitching with the right information and images to get my business noticed by the right people. Approaching the media now feels doable.”
It’s time to transofrm your PR game and skyrocket your visibility!
With Your PR Planned, you’ll have everything you need to craft a rock-solid PR strategy for the next 12 months. No more guesswork, no more missed opportunities – it’s your time to shine!
Let’s make this year your breakthrough year. Are you in? Ready to take control of your PR destiny and see those ‘yes’ responses rolling in?
Join me in Your PR Planned and let’s turn those PR dreams into reality. Because if not now, when?
