When you start envisioning your business—where you want to be seen, what you want to accomplish—it all comes back to one fundamental question: “Who are you trying to reach?” Yes, we’re in business to generate income (alongside other passions), but it’s crucial to...

We have covered so much on this blog over the past few months, so there is so much to look at! (we have covered your ideal client, researching the media, finding the right journalist, journorequest, planning your PR to be consistent… you name it we have covered it!)...

Reputation is everything in business. It's something you cannot buy and is as a result of all the interactions you have, the work that you put out, the people that you meet and the relationships that you build over time.  It’s very important to mention at this stage...

It is all very well saying that you are going to pitch to Stylist, Red, Grazia, Good Housekeeping.... but WHO do you actually pitch to? As in which person? The biggest clue and a really good way to work out who to pitch to is by their job title! There is a set...

Why prioritising PR matters in business As a time management coach, I often see small business owners who are caught up in the delivery of their service or product and they neglect the non-urgent business activities such as PR, Not due to a lack of importance, but...

I talk about PR strategy and planning a LOT. As someone who has worked in PR for over 20 years, PR planning and strategy is at the heart of everything I have ever done for clients.  Having clear objectives is crucial to your PR success, from massive businesses such as...

WHAT ARE TESTIMONIALS? Testimonials are your clients and customers saying what they think of you, your service and/or your product.  They can add massive weight to your credibility and are a wonderful way of giving social proof to your audience - as far as I am...

Anyone that has been in my world for a while now will know that PR is all about relationships and reputation.  So building profitable PR relationships is the nature of the beast. Whether this is with your customers, your clients, your peers, the media or even your...

If you are a business that sells to other businesses then this week's blog post is for you! B2B PR is a massive market. A lot of businesses sell business solutions to business owners and there is a whole set of media and opportunities out there for that, including...

How do you feel about the newsworthy aspects to your business? I know it is something a lot of people struggle with. They don't think they have any news in their business, let alone know how to use it. News which is outside your business is pretty fast moving, so it...