All of PR is underpinned by your mindset.  So how do you develop and strengthen your PR mindset to achieve all your PR goals? I have worked in PR for over 20 years but I have always done PR for other people. I have spent my career promoting other people's businesses,...

Elevator pitches are incredibly useful and super important for your business.  “What is an elevator pitch Caroline and what does it have to do with PR?” I hear you ask…. It is all about how you introduce yourself and your business to anyone and anything - it sums up...

I find talking about myself quite challenging (weird, alien, unusual, strange, were all other words I considered for this opener). It is definitely something I have got more comfortable with as I have built Cheerleader PR over the last few years, but it is something...

When you start envisioning your business—where you want to be seen, what you want to accomplish—it all comes back to one fundamental question: “Who are you trying to reach?” Yes, we’re in business to generate income (alongside other passions), but it’s crucial to...

We have covered so much on this blog over the past few months, so there is so much to look at! (we have covered your ideal client, researching the media, finding the right journalist, journorequest, planning your PR to be consistent… you name it we have covered it!)...

Reputation is everything in business. It's something you cannot buy and is as a result of all the interactions you have, the work that you put out, the people that you meet and the relationships that you build over time.  It’s very important to mention at this stage...

It is all very well saying that you are going to pitch to Stylist, Red, Grazia, Good Housekeeping.... but WHO do you actually pitch to? As in which person? The biggest clue and a really good way to work out who to pitch to is by their job title! There is a set...

Why prioritising PR matters in business As a time management coach, I often see small business owners who are caught up in the delivery of their service or product and they neglect the non-urgent business activities such as PR, Not due to a lack of importance, but...

I talk about PR strategy and planning a LOT. As someone who has worked in PR for over 20 years, PR planning and strategy is at the heart of everything I have ever done for clients.  Having clear objectives is crucial to your PR success, from massive businesses such as...

WHAT ARE TESTIMONIALS? Testimonials are your clients and customers saying what they think of you, your service and/or your product.  They can add massive weight to your credibility and are a wonderful way of giving social proof to your audience - as far as I am...