The fact that you are here reading this blog post means that you think PR has benefits for your business - and you would be right! Here are the top 3 benefits that PR can give you and your business: You and your business get a ‘badge of honour’ When you are getting...

Mindset is so important in business. It influences everything, from your business strategy to putting yourself out there; from your offers to your daily routine. And it's a massive part of PR - to be able to promote yourself, you need to develop a PR Mindset. A PR...

Elevator pitches are incredibly useful and super important for your business.  “What is an elevator pitch Caroline and what does it have to do with PR?” I hear you ask…. It is all about how you introduce yourself and your business to anyone and anything - it sums up...

I find talking about myself quite challenging (weird, alien, unusual, strange, were all other words I considered for this opener). It is definitely something I have got more comfortable with  as I have built Cheerleader PR over the last 2.5 years, but it is something...

Are you wanting to try to nab some PR opportunities before the end of 2021? Then I have 4 PR tactics that are working RIGHT NOW! 1. Christmas is HOT Do you have any Christmas gift related products? The gift guides are still being compiled and there are still plenty of...

We have covered so much on this blog over the past few months, so there is so much to look at! (we have covered your ideal client, researching the media, finding the right journalist, journorequest, planning your PR to be consistent… you name it we have covered it!)...

I don't know if you have seen Psychologies magazine lately but it has a new look! It has been redesigned and relaunched across print and online, with a new logo - it's looking fabulous!   This is because Psychologies has a new editor - Sally Saunders. So I thought...

September is such a good time to re-assess everything.  Whether you have kids or not, the schools go back and everyone starts to re-engage with their work as we enter the final third of the year.  So today I wanted to cover 3 ways to reset your business and your PR so...

Do you know why you need PR objectives and how to set them? Worry not! Cheerleader PR is here…. As with anything in business you need objectives, otherwise how will you know if you have been successful? In terms of PR, because it can be such a wide ranging area of...

Do you know where to start in getting your message out there? At the early stages it can be quite daunting, so today I wanted to cover 3 key questions you need to answer to make those first steps. 1.What is your key message? By this I mean, what is it that you do and...