#journorequest is a free hashtag on Twitter that journalists use to find case studies, comments, experts for the feature they are writing - and it’s great because it is a completely free way to find opportunities to get featured by the media! You can get...

Pitching is all about asking for an opportunity.  So when we are asking “how often should I pitch for PR?”, we are asking “how often should I ask for an opportunity to get in front of someone else's audience?” When you are thinking about spending time and effort in...

One of the questions I get asked ALL THE TIME? What to do when you don’t know where to start with your PR? Let’s start at the very beginning….   If I have a strategy call with a client, the first question is always  “Who are you trying to reach?” This is the...

Sick of going round in circles when it comes to nailing your ideal client? When you have your own business there is so much talk about nailing your ideal client, your target audience and how you need to speak to one person through your marketing - and it can be quite...

If you could get into any publication, what would it be? Grazia, Red, Good Housekeeping, Stylist?  Do you know how to research those publications in order to maximise the chance of being included? Well you are in luck as today I am going to talk you through how to do...

When I was a freelance PR consultant, I did everyone else's PR for them - I never did my own PR as I never needed to promote myself in that way. However, when I launched Cheerleader PR I knew that I would have to do my own and today I wanted to share with you how...

I do a lot of work with product based businesses from cake makers to jewellery designers and retailers. Today I wanted to highlight three PR opportunities that you should look out for if you are a product based business.  1. Product Pages Probably not a surprise but...

Top tip articles…. These are still one of the most popular types of content to create as they do so well in terms of engagement. People love digesting information in a real manageable way and tip articles are the ideal way to do it.  From a PR perspective, tips pieces...

I've previously written a blog post on what makes a newsworthy story, so I thought why not share some tips on how to make your own news? This is such an exciting topic, as being able to create your own news gives you so much control and allows you to see opportunities...

This is the topic I get asked the most questions on as a PR expert….. So in order to help you get started with your PR, let’s think about the questions that you need to know the answers to... (and the questions I ask any of my clients when we first start working...