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Blog

Keep Servicing Your Paying Clients

Whilst everything feels surreal and in a state of flux, it’s easy to fall into a reactive state (speaking from experience). You can find yourself checking the news and social media several times a day, jumping on calls left, right and centre, and ‘business as usual’...

How to Pick Your ‘Team of Experts’

One thing that I think is really crucial right now is building a team of experts around you to help you navigate the current situation - and this is where PR really comes in. You will be looking for people who you know, like and trust; who have built great...

Tips on Communicating RIGHT NOW!

Everything feels surreal and somewhat upside down at the moment. Routines are out of the window, our days merge into one, what day even is it? We’re trying to run our businesses, stay healthy and fit, look after our mental health and, in many cases, home-school our...

Adapting and changing your business

Over the past year I’ve built a community of go-getters who are passionate about having their own businesses. If you’re reading this I’m sure you’re the same – you’ve followed your passion to create your own business. It gives you the life and the work-life balance...

4 tips to Thrive in your Business During a Pandemic

Let’s be honest, everything feels surreal and somewhat upside down at the moment doesn’t it? Routines are out of the window, our days merge into one - what day even is it? We’re trying to run our businesses, stay healthy and fit, look after our mental health and, in...

Why you DON’T need to pay for PR

Last week I heard of a scheme called ‘pay to play’ during a call with a potential client. A coach had offered her, and many others, the opportunity to appear on TV in America on the coach’s own ‘show’. "Great," she thought, "that’ll look great to potential clients and...

PR: So what’s it all about?

I’ve worked in PR for about 18 years and my family still don’t quite get what I do. So, to clear up any confusion I thought this was a great opportunity to set out my stall when it comes to PR and explain, generally, how it works. PR is about getting someone whose...

Proactive vs Reactive PR

When it comes to getting featured in the media, you can be proactive, reactive, or a combination of both. Proactive PR is where you develop your story or pitch and then approach a journalist directly, explaining succinctly why your story is a good fit for their...

Welcome to Cheerleader PR!

A warm welcome to Cheerleader PR! I'm delighted you're here as it means you want to learn more about my passion (which is PR in case you couldn't tell!) and how it can help you to get your passion known! I've worked in PR for 18 years, seven in agencies, six managing...

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