This is an uncertain time…. and uncertainty is difficult.
It is absolutely valid to feel down and frustrated at the moment. Allow yourself to feel those feelings.
Be kind to yourself, but also resolute in saying “the show must go on!”
I know it’s tough but I’m here for you, supporting you, and letting you know:
Why You STILL Need to Plan Your PR for 2021
Many will say
“Why bother creating a PR plan? Everything is up in the air. We don’t know what is going to happen. This will probably happen again!”
Yes, everything is up in the air at the moment and we cannot predict the future, but actually there are some certainties that we do have:
- The days are still moving on
- The sun will still rise
- The sun will still set
- Businesses will keep selling
- Media will keep publishing
- We still need to buy goods and services
- We are looking for experts and go-to guides
- The events in the calendar are still there – Christmas, Easter, Mother’s Day, International Women’s Day and more – those days and events will still happen regardless.
The world keeps turning & we need to keep going.
That is why planning your PR for 2021 is still SO important.
Ultimately businesses need to survive and we need to keep the economy going – we don’t need to stop selling!
In order to do that businesses crucially need to know how, when and where they need to promote themselves.
You still need to plan for those key dates and buying events for businesses in the calendar, in order to give your customers and clients the opportunity to buy your products/services at the right time.
What areas should you focus on?
- Key moments for your business e.g launch dates
- Key moments for the nation/world
- Key moments for your industry
Yes, ANY plan that you put into place is subject to change, and yes there is a lot of massive change around at the moment, but you still have got to make the best of what you know.
But having a plan in the first place means that when things do change you have got something that you can still work with – you can adapt but most importantly you can still take action.
That is why having a plan is so important!
Be Mindful But Keep Going
In addition, you don’t want people to lose sight of you.
It is very noisy online normally, especially at the moment during lockdown. But don’t let yourself get afraid of putting your products and services online.
DO NOT worry about promoting yourself! DO NOT go quiet!
Remember, by selling, you are helping people.
You are fulfilling a need.
In most cases being online is the only way people will be able to buy from you at the moment. So you need to keep talking to people and being consistent with showing up, so they know you are still there. Of course, be mindful of other’ situations but focus on serving your ideal client (adapt your content plan if you need to) and you won’t go wrong.
Having a PR plan for 2021 allows you to steady the ship and to ground yourself knowing that you can work around whatever comes and you can have those key moments covered.
Let me know if you have any questions in the comments below.
You can catch the video replay now:
https://www.facebook.com/CheerleaderPR/videos/734682730439919/
If you are ready to face 2021 head-on with a PR plan, join me for my FREE 90-minute Plan your PR for 2021 Workshop on Wednesday 20th January at 12 noon GMT and get your PR planned for the year ahead.
An easy do-it-yourself PR planning work-a-thon for passionate business owners! Sign up here
