PR: So what’s it all about?

PR: So what’s it all about?

I’ve worked in PR for about 18 years and my family still don’t quite get what I do. So, to clear up any confusion I thought this was a great opportunity to set out my stall when it comes to PR and explain, generally, how it works. PR is about getting someone whose...
Proactive vs Reactive PR

Proactive vs Reactive PR

When it comes to getting featured in the media, you can be proactive, reactive, or a combination of both. Proactive PR is where you develop your story or pitch and then approach a journalist directly, explaining succinctly why your story is a good fit for their...

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