I talk about PR strategy and planning a LOT. As someone who has worked in PR for over 20 years, PR planning and strategy is at the heart of everything I have ever done for clients. Having clear objectives is crucial to your PR success, from massive businesses such as...
WHAT ARE TESTIMONIALS? Testimonials are your clients and customers saying what they think of you, your service and/or your product. They can add massive weight to your credibility and are a wonderful way of giving social proof to your audience – as far as I am...
When I talk about this topic you might think…..“Well Caroline has been doing PR for 20 years, she knows exactly what she was doing…” And yes that is very true, BUT I hadn’t done PR for myself before (well apart from having a profile on LinkedIn and a great...
I gave a talk about how to start getting visible and how to start doing your own PR, and interestingly a few things came up that I thought would be a great subject to discuss. One of the main points that came up was around how we are told as business owners that it...
All of PR is underpinned by your mindset. So how do you develop and strengthen your PR mindset to achieve all your PR goals? I have worked in PR for over 20 years but I have always done PR for other people. I have spent my career promoting other people’s...
When you start thinking about what you want your business to be, where you want to be seen, what you want to achieve in your business, it always comes back to… “Who are you trying to sell to?” We are all in business to create income (as well as other motivators), so...
