“I help passionate business owners get media coverage and PR.”
Raise your Profile | Build Relationships | Make more Sales
Are You PR Ready?
“I help passionate business owners get media coverage and PR.”
Raise your profile | Build relationships | Make more sales
Are you PR Ready?
You’ve put your heart and soul into your business, but no one knows who you are or if you’re any good (you are, btw).
You’re overwhelmed by social media and finding it impossible to stand out.
You don’t know where to start or if you even have a story worth sharing.
You’re not feeling confident on what you’re trying to say or who to, let alone approach a journalist.
You’re scared you’ll get called out if you put yourself out there.
I get it. I can help.
I want to help you tell your story
I’m Caroline, the expert, enabler and mentor behind Cheerleader PR. I help passionate go-getters, just like you, to own and share their story through securing profile-raising, credibility-building media coverage written by respected journalists and influencers. And through building strong relationships with all their publics including their customers and clients – the people whose opinions make a difference.
I believe your story deserves to be heard
Because you are here, I am powerfully positive that you are passionate about your business, put in a lot of hard work, are doing incredible things, and want to be a success. It’s your dream and your passion and you want to make an impact on more people.
I love nothing more than helping business owners discover how PR can help them achieve their goals.
I want to help you grow your business through positive PR – reaching the right people at the right time with the right story. I’ll empower you to be bold, be brave and be heard in getting yourself out there and getting visible. I’ll help you to become your own best cheerleader.
Here’s how I can help you:
Mentoring
Working with you 1:1 or in small groups, I can teach you exactly how PR works and give you the tools, techniques and support to empower to become your own best cheerleader. I will offer support, accountability and mentoring whilst you hone your PR skills.
Masterclasses
If you want to dive straight in, I offer online PR masterclasses that you can complete at your own pace as well as in-person workshops and trainings.
Consultancy
Whether you’re new to PR or have tried it before but want a fresh approach, I can design and deliver your PR for you, developing your PR strategy and delivering it on a monthly basis for a minimum of 3 months.
Book your chat to see how best we can work together
“Caroline Joynson is the only reason I got an article in Newsweek! Seriously!”
“I knew that I needed help with PR and that I would require a lot of handholding because I was terrified to do it. I couldn’t just read a book or do a group program and actually make it happen. I had no experience with it and I was terrified to do it.
When Caroline told me about her PR Yourself 1:1 Programme, I jumped on it! I knew that it was just what I needed.
I loved working with Caroline. She made PR manageable.
Thanks to Caroline, I’ve been in Newsweek, the Story Exchange, and Authority Magazine. Also, a producer reached out to me after reading my Newsweek article to ask if I was interested in having a TV movie made about my life!
None of that would have been possible without Caroline. I am so grateful for her.”
“Caroline is a true professional”
“Caroline notably holds a wealth of PR knowledge and creative ideas.
She helped us to recognise how our story, brand and message could benefit from PR, plus mapped this out in a strategic 6 month PR action plan for us.
We can see how our business will benefit and are super excited to put it into action! Thank you’ 💕”
Latest Blogs
Where to Start When Doing Your Own PR? STEP 7: Relationship Building 101
Over the past few weeks I have taken you through a step by step process of how to start doing your own PR. My goal is to give you a starting point and practical tips, making sure you avoid overwhelm (because overwhelm sucks!) Week 1: How to identify your ideal...
How to Develop & Strengthen Your PR Mindset
All of PR is underpinned by your mindset. So how do you develop and strengthen your PR mindset to achieve all your PR goals? I have worked in PR for over 20 years but I have always done PR for other people. I have spent my career promoting other people's businesses,...
How to nail your elevator pitch (once and for all)
Elevator pitches are incredibly useful and super important for your business. “What is an elevator pitch Caroline and what does it have to do with PR?” I hear you ask…. It is all about how you introduce yourself and your business to anyone and anything - it sums up...