by Caroline | Jun 14, 2025 | PR advice
Media biographies. They’re flavour of the month right now (and something I get asked about a LOT!). But what are they? And how can they help your business? Well – they can help massively with putting yourself out there, to get more eyes on your brand....
by Caroline | Jun 6, 2025 | PR advice
All of PR is underpinned by your mindset. So how do you develop and strengthen your PR mindset to achieve all your PR goals? I have worked in PR for over 20 years but I have always done PR for other people. I have spent my career promoting other people’s...
by Caroline | May 26, 2025 | PR advice
When you start envisioning your business—where you want to be seen, what you want to accomplish—it all comes back to one fundamental question: “Who are you trying to reach?” Yes, we’re in business to generate income (alongside other passions), but it’s crucial to...
by Caroline | Apr 3, 2025 | PR advice
Pitching is all about asking for an opportunity. So when we are asking “how often should I pitch for PR?”, we are asking “how often should I ask for an opportunity to get in front of someone else’s audience?” When you are thinking about spending time and effort...
by Caroline | Mar 2, 2025 | PR advice
Sick of going round in circles when it comes to nailing your ideal client? When you have your own business there is so much talk about nailing your ideal client, your target audience and how you need to speak to one person through your marketing – and it can be...
