by Caroline | Oct 23, 2024 | PR advice
All of PR is underpinned by your mindset. So how do you develop and strengthen your PR mindset to achieve all your PR goals? I have worked in PR for over 20 years but I have always done PR for other people. I have spent my career promoting other people’s...
by Caroline | Oct 22, 2024 | PR advice
Elevator pitches are incredibly useful and super important for your business. “What is an elevator pitch Caroline and what does it have to do with PR?” I hear you ask…. It is all about how you introduce yourself and your business to anyone and anything – it...
by Caroline | Oct 14, 2024 | PR advice
I find talking about myself quite challenging (weird, alien, unusual, strange, were all other words I considered for this opener). It is definitely something I have got more comfortable with as I have built Cheerleader PR over the last few years, but it is something...
by Caroline | Oct 7, 2024 | PR advice
When you start envisioning your business—where you want to be seen, what you want to accomplish—it all comes back to one fundamental question: “Who are you trying to reach?” Yes, we’re in business to generate income (alongside other passions), but it’s crucial to...
by Caroline | Oct 1, 2024 | PR advice
We have covered so much on this blog over the past few months, so there is so much to look at! (we have covered your ideal client, researching the media, finding the right journalist, journorequest, planning your PR to be consistent… you name it we have covered it!)...
