I don't know if you have seen Psychologies magazine lately but it has a new look! It has been redesigned and relaunched across print and online, with a new logo - it's looking fabulous!   This is because Psychologies has a new editor - Sally Saunders. So I thought...

September is such a good time to re-assess everything.  Whether you have kids or not, the schools go back and everyone starts to re-engage with their work as we enter the final third of the year.  So today I wanted to cover 3 ways to reset your business and your PR so...

Do you know why you need PR objectives and how to set them? Worry not! Cheerleader PR is here…. As with anything in business you need objectives, otherwise how will you know if you have been successful? In terms of PR, because it can be such a wide ranging area of...

Do you know where to start in getting your message out there? At the early stages it can be quite daunting, so today I wanted to cover 3 key questions you need to answer to make those first steps. 1.What is your key message? By this I mean, what is it that you do and...

What are Press Releases? You may have heard that press releases are dead - I can confirm that they are definitely not dead and still very widely used in the industry! A press release is a standard way of companies contacting journalists with news, essentially so the...

Now we’re into July you may have started to hear PR folk, lifestyle bloggers and journalists talking about #ChristmasinJuly. What?!?!? Christmas in July?? What on earth does that mean? (and don’t worry this doesn’t mean you need to start your Christmas shopping...

One of the most common questions I get asked when people join my Facebook group PR for Passionate Go-Getters is how they can get known - so let’s dive in and cover that today! It is easy to say “I want to get known", "I want to get seen” and yes PR can definitely help...

A couple of weeks ago I wrote a blot post that covered 3 story ideas that journalists LOVE, but once you have your story, where should you tell it? Today we are covering exactly that and diving into how to build your dream media list. If you are anything like me, this...

As passionate business owners and solopreneurs, WE are our brand and because of that there is a big interest in hearing about the person behind the brand and our journeys.  As we build our businesses we share our expertise - which is fantastic - but we also need to...

Stories are at the heart of PR, whatever business you have.  As a business owner, you and your story are the heart of the business.  Being able to use your story to get known, to build relationships and your reputation can be so incredibly powerful.  Guess what?...