How do you feel about the newsworthy aspects to your business? I know it is something a lot of people struggle with. They don’t think they have any news in their business, let alone know how to use it. News which is outside your business is pretty fast moving,...
Reputation is everything in business. It’s something you cannot buy and is as a result of all the interactions you have, the work that you put out, the people that you meet and the relationships that you build over time. It’s very important to mention at this...
Anyone that has been in my world for a while now will know that PR is all about relationships and reputation. So building profitable PR relationships is the nature of the beast. Whether this is with your customers, your clients, your peers, the media or even your...
If you are a business that sells to other businesses then this week’s blog post is for you! B2B PR is a massive market. A lot of businesses sell business solutions to business owners and there is a whole set of media and opportunities out there for that,...
#journorequest is a free hashtag on Twitter that journalists use to find case studies, comments, experts for the feature they are writing – and it’s great because it is a completely free way to find opportunities to get featured by the media! You can get...
Pitching is all about asking for an opportunity. So when we are asking “how often should I pitch for PR?”, we are asking “how often should I ask for an opportunity to get in front of someone else’s audience?” When you are thinking about spending time and effort...
