by Caroline | Sep 17, 2024 | PR advice
Reputation is everything in business. It’s something you cannot buy and is as a result of all the interactions you have, the work that you put out, the people that you meet and the relationships that you build over time. It’s very important to mention at this...
by Caroline | Sep 10, 2024 | PR advice
It is all very well saying that you are going to pitch to Stylist, Red, Grazia, Good Housekeeping…. but WHO do you actually pitch to? As in which person? The biggest clue and a really good way to work out who to pitch to is by their job title! There is a set...
by Caroline | May 14, 2024 | PR advice
Why prioritising PR matters in business As a time management coach, I often see small business owners who are caught up in the delivery of their service or product and they neglect the non-urgent business activities such as PR, Not due to a lack of importance, but...
by Caroline | Jan 10, 2024 | PR advice
I talk about PR strategy and planning a LOT. As someone who has worked in PR for over 20 years, PR planning and strategy is at the heart of everything I have ever done for clients. Having clear objectives is crucial to your PR success, from massive businesses such as...
by Caroline | Feb 8, 2023 | PR advice
WHAT ARE TESTIMONIALS? Testimonials are your clients and customers saying what they think of you, your service and/or your product. They can add massive weight to your credibility and are a wonderful way of giving social proof to your audience – as far as I am...
