All of PR is underpinned by your mindset.  So how do you develop and strengthen your PR mindset to achieve all your PR goals? I have worked in PR for over 20 years but I have always done PR for other people. I have spent my career promoting other people's businesses,...

When you start envisioning your business—where you want to be seen, what you want to accomplish—it all comes back to one fundamental question: “Who are you trying to reach?” Yes, we’re in business to generate income (alongside other passions), but it’s crucial to...

Pitching is all about asking for an opportunity.  So when we are asking “how often should I pitch for PR?”, we are asking “how often should I ask for an opportunity to get in front of someone else's audience?” When you are thinking about spending time and effort in...

Sick of going round in circles when it comes to nailing your ideal client? When you have your own business there is so much talk about nailing your ideal client, your target audience and how you need to speak to one person through your marketing - and it can be quite...

Top tip articles…. These are still one of the most popular types of content to create as they do so well in terms of engagement. People love digesting information in a real manageable way and tip articles are the ideal way to do it.  From a PR perspective, tips pieces...

I've previously written a blog post on what makes a newsworthy story, so I thought why not share some tips on how to make your own news? This is such an exciting topic, as being able to create your own news gives you so much control and allows you to see opportunities...

This is the topic I get asked the most questions on as a PR expert….. So in order to help you get started with your PR, let’s think about the questions that you need to know the answers to... (and the questions I ask any of my clients when we first start working...

The media work to specific time deadlines and are very time bound. So in order to have the best chance of success with your proactive pitch you need to know about these time restrictions! The timings really depend on the frequency of the publication/broadcast and how...

The fact that you are here reading this blog post means that you think PR has benefits for your business - and you would be right! Here are the top 3 benefits that PR can give you and your business: You and your business get a ‘badge of honour’ When you are getting...