This is the topic I get asked the most questions on as a PR expert….. So in order to help you get started with your PR, let’s think about the questions that you need to know the answers to... (and the questions I ask any of my clients when we first start working...

The media work to specific time deadlines and are very time bound. So in order to have the best chance of success with your proactive pitch you need to know about these time restrictions! The timings really depend on the frequency of the publication/broadcast and how...

The fact that you are here reading this blog post means that you think PR has benefits for your business - and you would be right! Here are the top 3 benefits that PR can give you and your business: You and your business get a ‘badge of honour’ When you are getting...

Mindset is so important in business. It influences everything, from your business strategy to putting yourself out there; from your offers to your daily routine. And it's a massive part of PR - to be able to promote yourself, you need to develop a PR Mindset. A PR...

When I talk about this topic you might think…..“Well Caroline has been doing PR for 20 years, she knows exactly what she was doing...” And yes that is very true, BUT I hadn’t done PR for myself before (well apart from having a profile on LinkedIn and a great network...

I gave a talk about how to start getting visible and how to start doing your own PR, and interestingly a few things came up that I thought would be a great subject to discuss.  One of the main points that came up was around how we are told as business owners that it...

Over the past few weeks I have taken you through a step by step process of how to start doing your own PR. My goal is to give you a starting point and practical tips, making sure you avoid overwhelm (because overwhelm sucks!)  Week 1:  How to identify your ideal...

All of PR is underpinned by your mindset.  So how do you develop and strengthen your PR mindset to achieve all your PR goals? I have worked in PR for over 20 years but I have always done PR for other people. I have spent my career promoting other people's businesses,...

Elevator pitches are incredibly useful and super important for your business.  “What is an elevator pitch Caroline and what does it have to do with PR?” I hear you ask…. It is all about how you introduce yourself and your business to anyone and anything - it sums up...

I find talking about myself quite challenging (weird, alien, unusual, strange, were all other words I considered for this opener). It is definitely something I have got more comfortable with as I have built Cheerleader PR over the last few years, but it is something...